What Is Digital Signage And How Does It Work

Updated: Nov 9

All about this new-age marketing trend!


While the world is moving forward at a super pace, every sector is witnessing amazing developments. Let that be the filmmaking industry or telecommunications. The technologies and innovations we come across today must have been a dream for people who lived just a few decades ago, not talking about centuries. As far as the marketing goes, it has seen a tremendous transformation too. From traditional print, TV and radio advertisements to digital ads, it has come a long way. When we talk about digital ads, we mean both online and offline digital ads.

While we already know a lot about the traditional ways of marketing, there are a number of new things that have recently hit the market and are becoming the trend. I am talking about digital signage. A lot of you must have seen the advertisement of your favourite brands and products on the huge digital signage displays outside a mall or under a bridge. Those digital advertisements are digital signage. Not just that, the Brightsign digital signage board at the airport or the hanging menu board in your favourite restaurant is also a part of the digital signage. If we go by its definition, it says, "Digital signage displays use technologies such as LCD, LED, projection and e-paper to display digital images, videos, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising."


Digital Signage Display


A lot of sectors have opted for this medium as it is relatively cheaper and effective. Many of them install these huge signboards inside their premises, flashing advertisements of other companies and products, making money out of there. Just like if someone owns a hotel or a mall with a decent footfall, they get a signboard installed there and benefit both their company and the company whose ad is being played there.

Different types of digital signage displays are present in the market, depending upon their sizes. Most of them use the ultra HD 4K graphics in order to give the customers a lively experience. This industry is growing at a very fast speed. Many companies are coming up with 3D advertisements being played on these digital signage displays to give a more realistic feel to the person who watches those ads.

The working of these displays is simple to understand. All we need to play the content on these screens is a digital signage player. Have you heard of this term yet? If not, let me explain it to you in the simplest way. Digital signage players are physical devices that play content on your screens. While they are not software themselves, these players work hand-in-hand with your digital signage software and typically connect to your digital signage content management system. You must be having a digital signage player to get the media on these displays. The media content can be a video, a slideshow, an image or even a gif. A 3D ad was recently launched by the Chinese mobile phone manufacturing company Xiaomi which gained them huge popularity helping them get great sales by the end of the day.


DigiComm has the answers to all your digital signage requirements. We are a Dubai-based leading technology destination for customized digital signage & media solutions. We implement and manage projects across the Middle East & Africa at the most affordable prices. Let us help your business grow to new heights in today's digital world.


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